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Booze Makers Court Consumers With ‘Healthier’ Drinks

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Booze Makers Court Consumers With ‘Healthier’ Drinks

LONDON—From nonalcoholic martinis to cocktails frothed with chickpea brine, drink purveyors are hustling to satisfy consumers’ growing desire for what they see as healthier quaffs.

Packaged-foods companies have spent the past few years reformulating their offerings to cater to rising demand for healthier and more natural products. Until recently, booze makers have largely sidestepped this pressure.

“Alcohol has long had a free pass,” said Jonny Forsyth, global drinks analyst for research firm Mintel. “People have said, ‘I’m drinking alcohol—I just want to have fun and don’t want to think too much about it.’ ”

Read more here at the Wall Street Journal

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