You may have heard in recent news that Sainsbury’s are teaming up with Oxford University scientists to help fight climate change by possibly offering incentives to customers who buy vegetarian food.

image taken from wikipedia

Sainsbury’s are also planning on rearranging the supermarket aisles and putting vegetarian food next to the meat that they sell and also giving out meat-free recipes to customers.

The aim of the campaign being to cut consumption of meat down by customers as animal agriculture accounts for almost a third of all greenhouse gases, and 2500 gallons of water are needed to produce just one pound of beef.

These new plans are published only days after it was reported that the vegan cheese range that Sainsbury’s brought out in 2016 (commonly called “Gary” by the vegan community) exceeded their sales expectations by a whopping 300%.

So is it that Sainsbury’s are becoming more vegan friendly or is it that they are becoming more eco-friendly? Maybe they realise that vegetarianism, and more to the point veganism, is the fastest growing social movement in the UK with over 500,000 people being vegan and a 350% rise in the last 10 years. There is no stopping the vegan movement and Sainsbury’s may just be clued up to this.

What other supermarkets could do with being more vegan friendly? And what’s your favourite supermarket for vegan foods and produce? Please leave some comments and let us know what you think.

Written by veggierated@gmail.com