LONDONâ€”From nonalcoholic martinis to cocktails frothed with chickpea brine, drink purveyors are hustling to satisfy consumersâ€™ growing desire for what they see as healthier quaffs.
Packaged-foods companies have spent the past few years reformulating their offerings to cater to rising demand for healthier and more natural products. Until recently, booze makers have largely sidestepped this pressure.
â€œAlcohol has long had a free pass,â€ said Jonny Forsyth, global drinks analyst for research firm Mintel. â€œPeople have said, â€˜Iâ€™m drinking alcoholâ€”I just want to have fun and donâ€™t want to think too much about it.â€™ â€