FThe popular American Italian restaurant chain, Frankie & Benny’s, launch the ‘Bring it Back’ campaign to celebrate their summer menu.
Earlier this year the top Italian American restaurant ran a survey to find out what their guests would like to see making a comeback to the menu.
Research and hundreds of requests revealed that some dishes held a really special place in their hearts and so Frankie & Benny’s reacted quickly and in response included some as part of the limited edition summer menu, also launching today.
Vegan Nuggets and the Vegan Not Dog are the two vegan dishes that were most sort after and are here to stay (or for the summer at least).
But it wasn’t just food that guests felt passionate about – requests for the return of good ol’ tunes flooded in and the restaurant chain enlisted the help of their ‘top fans’ to help curate a special Frankie’s Favourites playlist to include classic tracks by Frank Sinatra, Aretha Franklin, Bobby Vee, Dean Martin and more (full playlist can be found at https://spoti.fi/2RBTqQN).
Frankie & Benny’s Senior Brand & Partnerships Manager, Gabriele Barysaite, said: “Our guests are at the heart of everything we do – so we wanted to make sure we’re always listening to them and have their favourites on offer.”
Frankie & Benny’s recently introduced 26 new dishes reflecting the UK’s changing tastes and drinking habits. The re-imagined menu is designed to appeal to not just families but adults on a date night or evenings out with friends with an emphasis on the Friday and Saturday night market.
Of the 26 new ‘grown-up’ dishes, SEVEN are vegan (making a total of 22 vegan dishes on the menu following success of new vegan additions in January), The new range also includes an innovative vegan full English fry-up, designed to expand the breakfast offering.
Frankie & Benny’s classics will still remain, but the new menu will see unprecedented expanded choice with customers at the heart of this change. The highlights include Vegan Loaded Skins, Viva La Vegan Cheeseburger, Vegan Cheese Fries, Vegan No-Cheesecake, Lotus Biscoff (vegan), Vegan Fry Up and Vegan scrambled eggs.