Kellogg’s to bring out vegan line of cereals

Exciting news for all cereal lovers as Kellogg’s will be launching an organic vegan range of cereals in the UK.

Kellogg’s have fortunately realised that they need to catch up and meet the growing demand for plant-based foods in the UK.

The American company behind Kellogg’s Coco Pops, All Bran and Frosties will be bringing out a vegan range of cereals consisting of five products, including three that are granola based – two of which will have no added sugar.

Coco Pops cereal
Bowls of Coco Pops

You can expect to see the new cereals in UK stores in January 2018 and they will be sold under the new sub-brand W.K. Kellogg.

Cereal aisle

Emma Birks, Brand Manager for W.K. Kellogg, said: “We’re committed to creating foods which suit changing consumer diets and with people increasingly seeking more plant-based foods, the W.K. Kellogg range is crucial to our portfolio.”

What brand of vegan cereal do you currently buy? Please leave a comment





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