‘The New Normal Show’ creates conversation over what should be the new normal.
Oatly has launched their biggest campaign yet. It is a series of five episodes, all under five minutes, with a conversation on how eating a plant-based diet, could be seen as the ‘normal’ choice in the society we live in now.
The episode feature two puppets made from the Oatly cartons, named Norm and Al ( as in norm-al). In the episodes, the conversation is often around an awkward topic of ditching meat and dairy. It includes a lot of light heart singing, dancing and puppetry to make it less intense for the viewers.
In one episode, Norm sings, ‘It’s okay! You don’t have to break up with meat forever. It’s alright to sometimes eat cheese whenever. Why not dip into the vegan world some days? Come on and eat the flexitarian way!’ to highlight that even if you do not want to go entirely plant-based, any form of change is good.
Oatly’s Creative Director, Michael Lee comments, ‘After trying to help people eat more plant-based with super long Instagram posts, dorky Superbowl ads, nonsensical headlines and picking on dads in the UK, we’ve now landed on puppets to do the job. The cool thing about THE NEW NORM&AL show is that it lets us deliver a message that people might normally roll their eyes at, but because it’s puppets, well, who doesn’t like puppets?’
‘Despite that last sentence, Norm & Al are really just about adding some fuzzy felt, wobbly arms and flappy heads with well-styled wigs to the plant-based movement, and if that all makes it easier for society to grab on to, then yeah, these puppets will be a total success.’
The episodes are now available on youtube and Oatly.com.
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