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Potato-Based Milk Takes On The UK Market

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Will potato milk be the next oat milk?

DUG Drinks, a Swedish brand owned by Veg of Lund, launched their potato-based milk in the UK in June this year.

3 versions of DUG milk
image: DUG Drinks instagram

The 1litre varieties currently available on the DUG website are Original, Unsweetened, and Barista. They are available in packs of 3 at £7.50 and packs of 6 at £12.50.

DUG describes the milk as ‘deliciously creamy’  and with a ‘really love climate footprint’ that can be ‘used just like any other milk’.

One commenter on the Vegan Food UK Instagram page said: ‘Have been drinking Dug potato milk for months and it’s great. I’m surprised it’s not more readily available’

Another commenter said: ‘I tried some the other day…It was really good texture-wise but  just made the coffee taste like root veg’

 

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A post shared by Vegan Food UK (@vegan_food_uk)

Alexander Ntatsos, barista ambassador for DUG, is quoted on DUG Drinks Instagram as stating; ‘I believe that DUG combines taste, nutrition and sustainability. It has reach, creamy and smooth texture that gives you a full bodied beverage. It’s easy to perform latte art and it’s enjoyable in coffee, tea, cereals and cooking. DUG is lactose, soy-, nuts-, and gluten-free making it a safe choice for those with food allergies or intolerance’.

The product hit the news this week with The Guardian and other news outlets discussing the new option.

DUG milk cartons are available at: http://www.dugdrinks.com and on amazon via WDS Group

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