To celebrate World Meat Free Week in June, Sainsbury’s are going to lauch a plant-based butchers pop-up.
The aim of the butchers is for it to look the same as a meat butchers, but all of the products are made with plants.
The butcher attending the pop-up will be trained in plant-based cooking and will be able to help, educate and inspire customers to go meat-free.
Customers will be able to choose ‘cuts of meat’ and have it weighed & wrapped before buying.
Lots of Sainsbury’s current vegan meats will also be sold at a discounted price for the event. But there will also be free samples for passersby to try.
The Meat Free Butchers Pop-Up will take place at Sainsbury’s at 146 Bethnal Green Road, London, 21 – 23 June.