Waitrose are the latest supermarket to commit to labelling their own brand products vegan.
As part of Animal aid’s ‘Mark it Vegan‘ campaign, most supermarkets now have made the commitment to vegan labelling.
It helps people go vegan
The supermarket has confirmed that the process has already started and they will continue to label all their products that do not contain any/or traces of animal products.
Animal Aid believe there are many benefits to labelling products vegan, including that it makes it easier for 500,000 vegans in the UK to find products and it shows non-vegans all the delicious products vegans can eat.
The animal charity believes that this move also normalises veganism more and people who may be sceptical will be more willing to give it a try.
Iceland were the previous supermarket to agree to labelling across their own brand product range, and previous to that was Morrisons,Tesco and ASDA who made the pledge in December 2016.
Animal Aid are an animal protection organisation and they stated: “More than 90 per cent of the UK population regularly shops in supermarkets, so by ensuring these companies label their own-brand vegan products, we are helping to make it easier for people to go vegan.”