The brand BOSH! founded by popular vegan recipe creators Henry Firth & Ian Theasby have launched a ready meal range into Morrisons supermarkets today.
The BOSH! ready meal range includes the Smokin’ Spag Bol, Game-Changing Lasagne, Crackin’ Jalfrezi Curry & Rice, Mighty Mac ‘N’ Greens, Smashin’ Shepard’s Pie, and an Ultimate Chilli Non-Carne & Rice.
The range features the tagline ‘Super Tasty Plant-Based Food’ and launched today into 77 Morrisons stores within their new vegan bay but should be rolling out to all stores next year.
The ready meals are cooked in 4 minutes making them super quick and simple dinner options and are priced at £4 each for the 400g meals.
Morrisons already stock many BOSH! products including their box mixes such as the Ultimate Falafel mix & the variety of cake mixes, celebration cakes, and the BOSH! Nutritional Yeast.
Henry & Ian & their BOSH! brand gained popularity with the release of their cookbooks, BOSH!, BISH BASH BOSH!, BOSH! Healthy Vegan, and Speedy BOSH! and their TV show Living On The Veg before moving into the food market with their own products.
Find your nearest Morrisons here: http://www.my.morrisons.com/storefinder/ or order online.