Leading UK supermarket claims to have seen a rising demand for vegan food.
Tesco has announced that the sales of Wicked Kitchen range have more than doubled this January compared to last. Wicked Kitchen is exclusive to Tesco stores and has continuously been expanding the range to meet the current needs of vegan consumers.
Both vegan meat alternatives and dessert sales rose 40 percent since January 2021. The plant-milk sales increased by 100 percent. However, the largest increase in sales compared to 2021 was found within the vegan pasta and soup section, these rose by a staggering 140 percent.
Derek sarno, co-founder of Wicked Healthy commented, ‘In the last year we have concentrated on making the best quality plant-based food even more accessible for shoppers by lowering prices…The amount of choice these days is mouth-watering and almost every category within supermarkets now has plant-based options, making it easier than ever for those considering or switching to embracing more Meat-Free days of the week.’
View this post on Instagram
Vegan Food UK posted about some of the new desserts available in the Wicked Kitchen’s £8 meal deal and it received a lot of praise from the vegan community.
One person commented, ‘TIRAMISU !!!!!! ALL OF MY PRAYERS HAVE BEEN ANSWERED !!!!!!’ and another said, ‘Every Christmas I say I’m going on a health kick, then veganuary happens 🤣🤣🤣’
Have you tried any of the vegan range from Tesco / Wicked Kitchen?