A tastier and more accessible vegan range at a leading UK supermarket.
Morrisons has launched a brand new plant-based range called Plant Revolution. It launched this January in time with veganuary and has 50 new products to choose from, starting at just £1.
The range came from customers feedback, saying they wanted an easier way to adopt a vegan diet. The range is not only aimed at vegans but those who want to make some plant-based swaps too.
Highlight products include:
- Plant Revolution Caramelised Onion and Arancini Bites, 200g – £2.50
- Plant Revolution No Duck Pancakes, 250g – £3.50
- Plant Revolution Firecracker Udon Cauliflower, 385g – £3.50
- Plant Revolution Butternut Penang Curry, 385g – £3.50
- Plant Revolution Beefless Wellington, 560g – £3
- Plant Revolution No Chicken Shawarma Flatbread, 179g – £2.75
Emily Bell, Plant Revolution Brand Manager at Morrisons, said, ‘We want our customers to enjoy eating well, no matter what diet they choose to follow. For part-time plant eaters, fully fledged flexitarians and the purely plant-based, our new Plant Revolution range delivers the bold and exciting flavours we know they’re looking for, and we’re excited to hear what people think of it.’
Toni Vernelli, International Head of Communications and Marketing at Veganuary, said, ‘We’re thrilled to see Morrisons adding so many exciting options to their vegan range and helping to make delicious plant-based eating accessible and affordable for everyone.’
Have you spotted any of the new range?
